Great Eastern is a market leader and a well-established trusted brand in Singapore and Malaysia. Founded in 1908, they are celebrating their 110th anniversary this year. They have three successful distribution channels – a tied agency force, bancassurance, and a financial advisory firm, Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.

Its mission is to make life great by providing financial security and promoting good health and meaningful relationships. The vision is to be the leading financial service provider in Asia, recognized for its excellence.

As a responsible insurer, Great Eastern is committed to building a sustainable future, guided by its core values and philosophy of doing things right and doing things better.