Brief Overview of the Organisation
Vitality UK is a wholly owned subsidiary of Discovery Group in South Africa, and is guided by a clear core purpose – to make people healthier and to enhance and protect their lives. We have been able to do this by pioneering the Shared-value Insurance model. The success of the model in the markets where we operate has been testament to its importance to society.
Our Shared-Value Insurance model
To make people healthier and enhance and protect their lives, we must look at what compromises their health, wealth and safety, and the context we operate in. Our Shared-value Insurance model delivers better health and value for clients, superior actuarial dynamics for the insurer, and a healthier society. Key to delivering on our model, is a deep understanding of the reasons for the shift in the nature of risk which can be summarised as being linked to behaviour change whereby modifiable lifestyle behaviours can reduce risk thereby creating value to be shared by all stakeholders.
Summary of Sustainability Strategy
Vitality are committed to being a Force for Social Good and delivering on our purpose to make people healthier and enhance and protect their lives. We believe fundamentally in the principle of responsible business and living by our values which include ‘Integrity, Honesty and Fairness’. The principles underpinning the PSI and the wider work being conducted by the UN are strongly aligned to our business. We believe we can positively and constructively contribute to the PSI to help shape best practice and develop frameworks that can be adopted by stakeholders to further the Sustainability agenda and promote progress with the SDGs.