Date joined:25 April, 2007
Initiatives:Principles for Responsible Banking
Reports:Mar 21

Company Profile


Headquartered in Athens, with approximately 12.4th employees, Piraeus Financial Holdings offers a full range of financial products and services to approximately 5.2mn customers in Greece. Total assets of the Group in Greece amounted to €55.8bn, net loans to €38.7bn and customer deposits to €41.9bn on June 30, 2018.
Piraeus Financial Holdings in Greece/June 2018

Assets €55.8bn
Net Loans €38.7bn
Deposits €41.9bn
Branches 574
Employees 12.4th
Customers 5.2mn


Piraeus was founded in 1916. Since then, it has rapidly grown in size and activities, representing today the leading Bank in Greece with 29% market share in terms of loans and deposits. Along with its organic growth, Piraeus Bank has made a series of strategic acquisitions and mergers aiming to establish a strong presence in the domestic market. These transactions comprise important steps towards the restructuring of the Greek banking system, in which the Bank has participated from the very beginning as a core pillar. We now possess the necessary know-how, the experience and the decisiveness to address today’s challenges and to ensure that the Bank is well positioned to deliver against the demanding operational and corporate governance requirements, which are derived from the best international practices, as well as from ECB’s recommendations. The Bank has committed to play a leading role in the restart and development of the Greek economy by actively supporting economic activity and extroversion through specialized and personalized solutions and high-level services to its customers. Piraeus Financial Holdings, in the context of its business planning, is concentrating on all potentials and opportunities for recovery. The main issues to address for 2018 remain: a) improvement of asset quality, through the consistent achievement of the active management of the Non Performing Exposures in order to comply with the commitments to the ECB, b) the improvement of liquidity through the gradual restoration of deposits and c) the return to sustainable profitability, with continued improvement in revenue sources and operational efficiency.


Piraeus Financial Holdings today leads a group of companies covering all financial activities in the Greek market (universal bank). The Bank possesses particular know-how in the areas of medium-sized and small enterprises, in agricultural banking, in consumer and mortgage credit and green banking, capital markets and investment banking, as well as leasing and factoring. These services are offered through nation-wide network of 574 branches and 1,998 ATMs, and also through its innovative digital banking platform winbank. The Bank aims to differentiate itself with the provision of superior standards of customer service, adopting modern technological solutions. In this context, an electronic branch, known as “e-branch”, was set up and operates since 2016. This is a completely new concept for the Greek market. Piraeus Financial Holdings currently has 5 e-branches in which transactions are carried out with speed, convenience and security.


Piraeus Financial Holdings has a shared vision and single mission: “to be the most trusted bank in Greece, creating value for its shareholders, clients and employees”. To achieve this, the Bank concentrates on four key strategic principles that are: customer focus, management accountability, performance-driven culture, meritocracy, transparency and the sustainability of its business model.

Piraeus Financial Holdings possesses a well-trained and experienced workforce. The Group’s vision is the continuous development of a socially responsible organization, where each employee, with competencies and personal inspiration works collectively and with dedication, capitalizing on diversity and creating value in every action. The Group invests in the continuous training and development of its 12,390 people in Greece with innovative measures and methods. At the same time the Group created a work environment where innovation, exchange of ideas, creativity are supported and team spirit is promoted.

Piraeus Financial Holdings, combining business development with social responsibility, endorses systematically its relations with its major stakeholders through specific actions, while special emphasis is placed on reducing its environmental footprint, protecting the natural environment, addressing climate change challenges, and preserving cultural heritage. The Bank has built significant expertise and market share in the field of green banking with dedicated products, addressing both business and individual needs. Piraeus Financial Holdings Group Cultural Foundation carries out culture-related activities, and operates a series of thematic museums in Greece, thus supporting local communities.

As one of systemic banks in Greece, Piraeus Financial Holdings takes initiatives that support sound business plans and the evolution of the Greek economy into a new model of sustainable development.