Tobacco-Free Finance


Currently, The Pledge has 151 Signatories and Supporters

They represent:

  • USD $8.1 trillion in Assets Under Management
  • USD $2.1 trillion in Corporate Loan Book
  • USD $186 billion in Gross Premiums


1. Background

Addressing the financing of tobacco companies—across lending, insurance and investment—is essential to comprehensive global tobacco control efforts. The finance sector can play a positive role in addressing global health priorities, such as the tobacco epidemic.

With seven million deaths worldwide each year and a forecast of one billion deaths this century due to tobacco-related illnesses, global and multi-stakeholder collaboration is needed to tackle the devastating impact of tobacco on society, as well as on the environment.

The Tobacco Free Finance Pledge recognises the significance of:









It builds on key global finance initiatives such as the Investor Statement in Support of World No Tobacco Day, produced in 2017 by the UN-supported Principles for Responsible Investment (PRI), UN Environment’s Principles for Sustainable Insurance (PSI), and Tobacco Free Portfolios.


2. The Tobacco-Free Finance Pledge objectives

The objectives of the Tobacco-Free Finance Pledge are to:

  • Highlight the leadership of financial institutions that have implemented tobacco-free finance policies and encourage others to follow suit.
  • Encourage the finance sector to play an active role in addressing global priorities, as outlined in the United Nations’ Sustainable Development Goals, including SDG 3 Health and Well-Being and SDG 17 Partnerships for the Goals, in addition to the World Health Organization Framework Convention on Tobacco Control.
  • Raise awareness among financial institutions of the essential role the finance sector must play to assist effective tobacco control and to ensure a tobacco-free world.
  • De-normalise financial and corporate associations with tobacco companies.
  • Encourage financial institutions to reflect on and reconsider their business relationships with the tobacco industry in light of the global tobacco epidemic.
  • Encourage the transition towards tobacco-free finance policies.
  • Prioritise tobacco on the corporate agenda as a product and industry distinct from any other with no safe level of use and no opportunity for effective engagement.

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Download the Tobacco-Free Finance Pledge.


3. Who should sign the Tobacco-Free Finance Pledge?

Signatory organisations

  • Financial institutions:
    • Banks, pension and superannuation funds, insurance and reinsurance companies and intermediaries, sovereign wealth funds, investment managers, asset consultants and advisors.
  • Philanthropic foundations:
    • Corporate, private and family foundations.
  • University endowments.
  • Other organisations participating in lending, insurance or investment and not noted in the sub-categories mentioned above.

To become a signatory to the Pledge click here.


4. Who should support the Tobacco-Free Finance Pledge?

Supporting institutions

  • Banking, insurance and investment associations, institutes and initiatives; financial regulatory and supervisory authorities; civil society organisations; and other institutions that work with the finance sector

To become a supporting institution to the Pledge click here.


5. Signatories and Supporters

See all signatories here


6. Tobacco-Free Finance Pledge Launch event: UN General Assembly week, New York, September 2018

The launch  is co-sponsored by the Government of Australia and the Government of France.

Event Details
Wednesday, 26 September 2018
8:00am – 9:30am
UNHW Conference Room 2



Link to Invitation


7. Contact

To learn more about the Tobacco-Free Finance Pledge, please contact:


8. Reference materials and links


UN Information Tobacco-Free Finance Articles and Videos
Investor Statement in Support of World No Tobacco Day 2017 (see press release)
WHO Framework Convention on Tobacco Control
UN Sustainable Development Goals
17th World Conference on Tobacco or Health Declarations
Tobacco Free Portfolios December Newsletter, Tobacco Free Portfolios (Dec 18)
Smoking Out Big Tobacco, HopeChannel (Apr 18)
Interview Bronwyn King and Denis Duverne at 17th World Conference on Tobacco or Health (Money Talks – unleashing the power of the finance sector in global tobacco control) (Mar 2018)
Cancer spreading like bushfire across India, The Sunday Guardian (Feb 2018)
Tobacco-Free Investment: Harnessing the power of the finance industry in comprehensive tobacco control, QUT Law Review (Nov 2017)
– Why your fund should be tobacco-free, Keith Ambachtsheer (Oct 2017)
TEDx Sydney, Dr. Bronwyn King (Jun 2017)

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Signatory companies & Supporting institutions